Smith & Wollensky Restaurant Group is Pouring a Classic Cocktail for a Great Cause During Negroni Week June 24-30, 2019
Smith & Wollensky Restaurant Group is joining restaurants and bars across the globe June 24-30 for Negroni Week, a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world.
Proceeds from Negroni cocktail sales at Smith & Wollensky will benefit Fisher House, a foundation that builds comfort homes where military and veterans families can stay free of charge, while a loved one is in the hospital. These homes are located at military and VA medical centers around the world.
Negroni Week, presented by Imbibe Magazine and Campari, launched in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charities around the world. Since 2013, Negroni Week has grown from about 120 participating venues to almost 10,000 venues around the world, and to date, they have collectively raised about $2 million for charitable causes. For one week every June, bar and restaurants mix classic Negronis and Negroni variations for a great cause. To learn more, visit www.negroniweek.com.
1.5 oz of Hendrick’s Gin
1.5 oz of Campari
1.5 oz of Carpano Antica Vermouth
Tools: mixing glass, bar spoon, strainer
Garnish: Orange Twist
Stir ingredients in a mixing glass with ice, strain into a chilled cocktail glass (or ice-filled double rocks glass) and garnish.
“For Negronis, I like to use a gin with aromatics that are less intense than your traditional London Dry Gin style,” said Alec Bruggenthies, national beverage director at Smith & Wollensky. “That way, the aromatics don’t overpower the flavors of the Campari and vermouth. We are using Hendrick’s Gin in our Negroni because of its mild flavor and the freshness that it brings to the cocktail. Smith & Wollensky is very excited to be a part of the Negroni’s 100th anniversary, as we just celebrated our 40th anniversary last year – pairing a classic cocktail with our classic America’s Steakhouse experience.”
Join us June 24-30 and sip on our classic cocktail for a cause – available at all Smith & Wollensky locations.